I started this business 8 years ago because I really wanted people to find a haven in our hectic world where they could shop in peace. I am deeply passionate about ethics and rights. I believe that you deserve to be able to purchase products where full product description is enclosed from absolutely honest ingredient lists; to country of origin and the cruelty-free status of the item. The products that we choose to buy have a massive impact on the health of every creature on our planet. It’s a really big deal that we are empowered to make the best purchasing decisions that we can.
As a result, Faithful to Nature is a different kind of retail business. For starters we have a big heart – we really care about you and our precious Earth. We sell natural and organic products. And while we are not a serious corporate type of company – we are very serious about the types of products we sell.
We are one of the first companies in the world to have created a strict ingredient policy that we absolutely never compromise on. This way you don’t have to worry – we have done the worrying for you and have checked every single product to be sure that it really is as green and as safe as its manufacturers claim it is.
We also only sell our products online. Why? Actually – there are a wealth of good reasons, but the short version is that this way we can serve the whole country and not just the community around us. What that means for you, is that no matter where you hail from, your organic and natural products are just a click away.
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(Same offices as Silvertree Capital)
CEO at Faithful to Nature
What makes your team unique from others in the company?
We’re a tribe of green superstars – neither green nor superstar is sufficient by itself as we’re on a mission to drive ethical consumerism in South Africa and the continent
What do you enjoy most about your job?
Leading and developing people.
Describe your company culture.
It’s 100% value-driven, based on the [simple] concept that our product choices impact ourselves and our planet far more than most people understand. We want to encourage and empower people to either start or take the next step on their journey towards taking [better] care of themselves as well as the planet.
What do you hope your interns will get out of this experience?
Insight into a truly unique company with a mission that goes far beyond profit maximization, and the feeling that they’ve positively contributed to the company – and therefore to our planet – with a measurable impact.
What’s your mini-bio?
I’m a global citizen in between worlds engaged in and passionate about learning and education, entrepreneurship, TEDx, outdoor sports, animal treatment, Cape Town and traveling.